Leading Travel Marketplace Upholds Brand Reputation with Fiddler
A Trusted Innovation Leader Turns to AI Observability
A global leader in the travel and hospitality marketplace, this company connects millions of vendors and travelers worldwide. Known for providing unique and seamless travel experiences, the company continually invests in cutting-edge AI technologies to improve customer interactions, detect fraud, and deliver trustworthy services.
In order to maintain its reputation as an innovative and trusted industry leader, this company partnered with Fiddler to monitor and optimize their ML models.
Delivering Trust, Efficiency, and Robust Fraud Detection Through AI Model Monitoring
With Fiddler, the travel marketplace achieved comprehensive visibility into their AI ecosystem, and received benefits including:
- Boosted Confidence: Increased trust in their production ML models across the organization.
- AI Risk Mitigation: Reduced safety risks, preserving brand reputation and enhancing user experience.
- Improved Customer Service: Accelerated the investigation process, enabling faster and more accurate responses to customer complaints.
- Enhanced Fraud Detection: Improved observability of payment fraud detection models, bolstering transaction security.
Maintaining Trust and Transparency with Responsible AI
Maintaining trust and transparency is a top priority for the company, and a strong commitment to responsible AI practices is essential to exceed customer expectations and ensure continued success.
Avoiding reputational risks posed another significant challenge, as the company aimed to prevent potentially costly or brand-damaging incidents caused by AI, such as inaccurate, harmful, or biased outputs.
In attempting to address these key challenges, the organization was faced with limited visibility into the behaviors of its ML models, making it very time intensive to identify and address performance issues, or ensure the relevance of its AI outputs.
Through advanced inferences and customizable charts and dashboards, Fiddler enables the company to deeply analyze customer service model predictions, helping to resolve guest complaints effectively and build trust.
To learn more about how the Fiddler AI Observability Platform can help you ship more models into production, book a demo, or read additional case studies.
